Sustainability

ProCam FieldSense Webinar

March 3, 2026|6:00 PM GMT|Past event

UK arable farmers face mounting pressure to cut fertiliser overuse as input costs remain high and new sustainability incentives reward precision techniques ahead of stricter environmental targets.

Key takeaways

  • ProCam launched FieldSense in 2024 as a user-friendly precision agronomy platform using satellite and soil data for variable rate applications, gaining traction in 2026 amid rising adoption of digital tools in UK farming.
  • Precision farming like FieldSense helps reduce fertiliser and seed waste by 10-20% in variable fields, directly lowering costs at a time when nitrogen prices fluctuate and SFI payments encourage environmental gains.
  • While promoted as simplifying technology through agronomist partnership, broader adoption still lags due to upfront costs, data interpretation challenges, and tensions between maximising yields and meeting emerging pesticide and nutrient runoff rules.

Precision Push in UK Arable

FieldSense, ProCam's precision farming platform, relies on satellite imagery from sources such as Sentinel-2 and PlanetScope combined with soil sampling to map in-field variability in soil nutrients, pH, and crop biomass. This data drives tailored variable rate prescriptions for fertiliser, seed, and lime, aiming to optimise inputs across heterogeneous fields rather than applying uniform rates.

The timing of renewed focus on such tools in early 2026 coincides with persistent economic pressures on UK growers. Fertiliser prices, though eased from 2022 peaks, stay elevated compared to pre-2020 levels, while energy and input inflation squeezes margins. Precision application offers a practical response, potentially cutting nitrogen use by targeting only where crops respond best, with reported benefits in oilseed rape and cereal uniformity.

Government schemes add concrete incentives. The Sustainable Farming Incentive (SFI) includes actions like PRF1 for precision farming, offering payments that offset some technology costs and reward reduced environmental impact through lower nutrient leaching. This aligns with the UK's Pesticides National Action Plan 2025 and broader Environmental Improvement Plan goals to halve pesticide risk and minimise chemical impacts by 2030, even as alignment with EU rules in ongoing SPS talks could tighten maximum residue limits and availability from mid-2027.

Non-obvious tensions persist. Many farmers hesitate over data ownership, subscription models, and the shift from experience-based to data-driven decisions. While FieldSense emphasises 'precision in partnership' with boots-on-the-ground agronomists interpreting maps, critics note that true gains depend on ground-truthing and may not fully address extreme weather variability or soil degradation issues that satellite data alone cannot capture. Over-reliance on tech also risks widening gaps between larger operations that invest and smaller ones that cannot.

The stakes are tangible: inaction on uneven input application wastes hundreds of pounds per hectare annually in over-fertilised zones while under-fertilised areas limit yields, compounding food security concerns in a post-Brexit landscape with volatile global supplies.

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